The state-of-the-art AXA Training Centre is located to the North of the Club’s existing academy in Kirkby, bringing all men’s teams on one site for the first time and establishing a clear aspirational route from the academy to the first team.
To ensure the facility is unique to Liverpool FC, the Club’s core values have been embedded within the architecture, interior and graphic design of the building. Key references to fans, trophies, players, and song lyrics are integrated in varying ways, all designed together as part of the user experience.
The facility features two separate wings for the First Team and Under-23 squads and this linear form provides maximum frontage to the pitches, establishing a clear relationship between the building and the playing space.
Inspired by club legend Steven Gerrard’s famous ‘I bleed Liverpool red’ quote, the team colour is integrated subtly within a focused palette of natural and honest materials.
The environmental graphics offer dual functionality, combining acoustic attenuation and essential solar shading, to demonstrate a clear and robust identity instantly recognisable as Liverpool FC. This provides a motivational environment for elite athletes to train both their body and mind.
“KSS have made the journey from concept, to design through to delivery seamless - they have been outstanding.”
Michael Edwards, CEO of Football, FSG