KSS are proud to unveil the BrewDog North Stand Bar at London Stadium a vibrant new space conceptualised and designed by KSS in collaboration with the stadium team.
Following the announcement of BrewDog as the exclusive beer partner earlier this year, our vision for a dynamic pre- and post-match experience has come to life. Through a series of spatial studies and bar layout explorations, KSS helped shape a unique venue that brings beer garden vibes indoors, all with stunning views of the pitch.
While UK licensing regulations mean the bar must be cleared 15 minutes before kick-off, the recent matchday photos show just how well this was managed with the space emptied and secured in good time.
This is a truly distinctive destination for fans to gather before and after the action. Its open layout and proximity to the pitch make it one of the most visually engaging hospitality spaces in UK sport.
Huge thanks to the London Stadium team and BrewDog for bringing this concept to life.